Social Media Masterclass

This one day hands on workshop will take your PR and marketing skills to the next level. You will be shown the ins and outs of Twitter, Facebook and LinkedIn, avoiding common mistakes and pitfalls.

Packed with tips and tricks, hands on workshops and industry case studies, we will work through each platform exploring what works and what doesn’t.

Attendees will leave the day empowered with expert knowledge to take your brand or that of your clients to the next level.

At the end of the workshop you will understand:

• The Basics of Social Media
• The Key Principles of Social Media
• The Different Types of Social Media
• The Value of Social Media
• How to Use Social Media to generate funds
• How to use Social Media to drive traffic to your website
• How to use facebook, twitter and Linkedin for online marketing
• How to build online credibility

Learning outcomes

Delegates will gain a practical understanding of how social media can be deployed to radically change the way organisations communicate with stakeholders. They will be introduced to the role of different social media platforms and will receive practical tips and ideas on how to introduce social media programmes into their own organisations.