Introduction to Social Media
This is an introduction to the social networks currently in use in the UK today. We discuss what makes something a social network, the main differences in the social networks in use today, and finally we consider how and when to leverage these social networks for your brand.
Ingredients:
1. Identify the main social networks and their user audience 2. Identify which networks and techniques are relevant to your sector 3. Understand when it is acceptable to engage with customers
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