Serving Social Media in Edinburgh, Scotland. Tasty workshops that will make your mouth water.
BookHave you and your staff been struggling to understand social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Flickr? Is exploring this something that is still on your to-do list?
This one day hands on workshop will take your PR and marketing skills to the next level. You will be shown the ins and outs of Twitter, Facebook and LinkedIn, avoiding common mistakes and pitfalls.
Packed with tips and tricks, hands on workshops and industry case studies, we will work through each platform exploring what works and what doesn't.
Attendees will leave the day empowered with expert knowledge to take your brand or that of your clients to the next level.
Training workshops are "open laptop," giving participants the opportunity to learn by doing. Participants leave the session having improved their profiles and having conducted research on current, live social presences.
What's on the Menu
LinkedIn – Sales and connections
This workshop will help professionals drive their businesses more effectively and efficiently by focusing on three critical areas: online credibility, connectivity, and access. The workshop is designed to plug in seamlessly into strategic marketing and sales initiatives, and offers an option of unprecedented professionalism and know-how in the social media training space.
Read moreIntroduction to Social Media
This is an introduction to the social networks currently in use in the UK today. We discuss what makes something a social network, the main differences in the social networks in use today, and finally we consider how and when to leverage these social networks for your brand.
Read moreExpectations and Motivations
In this workshop we will look at the various motivational reasons as to why people engage. We look at theories behind the passive and active approach and the process using Maslow’s theory of needs as a base.
Read moreTwitter – filtering what works
This workshop will show you how to reach, engage and influence customers and potential customers in ways that will lead to higher sales, stronger customer satisfaction, and better communication to all your potential customers. In this workshop we will look at the various motivational reasons as to why people engage. We look at theories behind [...]
Read moreFacebook – friend or foe
This workshop will guide your through the ins and outs of the new facebook profile, how to engage your advocates and when to engage. We will look at what techniques work, what doesn’t and how to avoid common pitfalls
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